Targeting the right type of audience

My ideal audience member

For the song ‘If I cant have you’ listeners notice an upbeat nature of the song which overall reflects the audience of which will be watching the music video I make to this song. The audience that I will target will also be reflected in the video, allowing for a relatable music video which suits the 16-25 year old, fun loving, audience that I need to focus on. The values, attitudes and lifestyle (VAL) of my audience will be of experiencers. This audience is a group of young, impulsive and rebellious people of which will find the music video relatable as every one who is featured in it will be in the same VAL category. They also like spending money, fast food, music and films. They audience like new products however quickly move on. Therefore I feel this category is appropriate for my music video as it fits the fun loving audience I’m targeting. Young and rubicam are an advertising company who categorise their audiences into different groups based on their lifestyle, values and interests. On the cross cultural consumer characterisation model, I would categorise the audience of my music video to the mainstream, as combined with the VAL category I have selected I believe that a large audience will find this video both accessible and also relatable. This allows for my music video to receive different interpretations of its meaning due to the ranged audience that it has gained. Based on the MOSAIC profilings chart my audience would be most suited to the urban intelligence category who enjoy the internet as a preferred type of media, allowing them to access my music video from YouTube and then as previously mentioned, allows them to connect and relate to the music video.