Analysing websites from popular pop artists

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Website one – the Chainsmokers website (thechainsmokers.com)(as of 1/7/19)
·       Design
o    The website opens with tour dates for tours beginning in September, however the main website has been changed to just display this information. At the bottom of the page there are 6 options which take you to other pages on the site (these are; shows, music, videos, contest, shop and info) all of which follow the American design and layout of the home page
·       Content
o    The shows tab contains all the dates and options to select different ticket options for said tour. The top of the list contains the tour art labeled “world war joy” which is the name of the tour. The music tab contains all of their albums and different playlists surrounding their music, consisting of the options “the Chainsmokers originals” and “the Chainsmokers remixes” which are direct links to Spotify but can play through the website itself. The video page is a mini vlog page with the most recent video being titled “ep13: drew goes skydiving” which allows the audience to maintain interest in the band between waiting for new singles and albums to be released, it also allows the audience to feel relatable to the band if they have shared similar experiences such as going skydiving. The contest page is called “broken hearts” and to enter you tell a story about a bad breakup for a chance to win a place on their tour. This is also done to allow audiences to feel relatable. The shop tab takes you to a sub page in which all Chainsmokers merchandise is available, and when opening the page your welcomed with a pop-up ad asking you to give your email for new updates on Merch and songs, the join button refers to the “pack” suggesting that if you sign up your part of a group of fans. Finally the information page contains contact details for management and for booking the tour
·       Visual lay out
o    The website uses a range of subtle and pastel colours in order to avoid a harsh messy looking website, along the top of the page the logo for the Chainsmokers is always present along with 7 other options which open the corresponding site, these are; Apple Music, Spotify, amazon music, sound cloud, Instagram, facebook and twitter, showing a high social media presence.
·       Mood and tone
o    The website presents itself as welcoming due to such things as a gentle colour scheme
·       Colour scheme
o    The home page has a background of America, of which the tour is located and the rest of the other pages are things such as black background with the subtle purple like option bar at the bottom of the page
·       Structure and order
o    The page is ordered in what’s expected of the audience to want, such as the music streaming options at the top, opening up the streaming services pages so you can play their music, and the last page being the info page which contains contact information for the management team
·       Ability to find and understand information
o   The pages easy layout and clear tabs make it easy to locate your way around the page  
·       Fonts
o   There is one primary font used throughout the page, however is different to the logo, perhaps to allow the logo to stand out on the page 
·       Consistency
o    The page presents itself to be very consistent and this allows the page to feel ‘natural’ and easy to navigate

Website two – little mix website (little-mix.com)(as of 1/7/19)
·       Design
o   The website opens with a bright image of all of the little mix group staring into the camera, the page contains drop down menus and bold text. With black/white background in order to grasp users attention.
·       Content
o   The page features an advertisement for their new album and and option to find out more, and then below we see options to once again open all the music streaming services, in addition to all the ones from Chainsmokers we also see a link for YouTube. The drop down menu also contains all these options, and the other pages on the website are; home, music, music store, the girls, tour, videos, news, fragrance, merch, shop, newsletter.
·       Visual lay out
o   The music page contains all the album art and then by clicking on them your taken to the song/album. The mystic store contains pre-orders for the new album being released. The tab for “the girls” contains a biography about each artist, including where they grew up
·       Mood and tone
o   The website follows bright and vibrant colours which feel modern and match the upbeat tones of their music, similarly to the chain smokers site, which often has songs surrounding heart break and then the heart break competition.
·       Colour scheme
o   Bright colours reflecting their music with fluorescent pinks and black and white tab boxes to build an attention grasping site.
·       Structure and order
o   The tabs follow a basic structure which allows to play the music and access the store before reading all the facts about ‘the girls’
·       Ability to find and understand information
o   Easy navigation around the website with the pages containing minimal information to avoid the page appearing over crowded and messy
·       Fonts
o   One ‘rigid’ font to once again represent the upbeat pop music the band creates
·       Consistency
o   The website is consistent with having to select images to be taken to either the album or about that signer, overall a structured site following similar structure through the pages

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Website three– ed sheeran website (https://www.edsheeran.com)(as of 3/7/19)

·       ·       Design
o   The website follows a design from the new sets album titled “NO.6” which contains an off white colour and black chalk like textures on the cover of the album. This album has been integrated into the website itself, with the music video for his new single at the top.
·       ·       Content
o   The website begins with a pop up from the newest album with a button at the bottom to continue to his main site. The introduction to his website is exclusive as on music streaming services such as Apple Music which do not announce who he is collaborating with on the album, however by hovering the mouse over the album we can see each singles collaborations. This allows for true fans of ed sheeran who go to extra effort to support their favourite artist get a reward of knowing the collaborations of the new album. By going through to the website we see options for 4 tours. The dates of three have ‘sold out’ tape like on traditional posters that are plastered on walls in cities. This suits ed sheeran’s style of traditional like pop music by by using little things such as the sold out tape it means that fans can see that sort of style present across all platforms of Sheeran’s media
·       ·       Visual lay out
o   The website follows a simple structure featuring a drop down menu on top of the page, which will then scroll the page down to the relevant pages. Unless clicking an external link such as his social media’s which are also linked on through his drop down menu.   
·       ·       Mood and tone
o   As stated before, the tone of the website follows simplicity, linking to his music which is written like more traditional heart felt pop music. The simplicity could be due to Sheeran putting effort into his lyrics and how his songs do contain heart felt messages for dedicated listeners. The website follows this pattern by following pastel colours and similar scheme to the album art of ‘no. 6’
·       ·       Structure and order
o   The order is once again the newest album option to pre-order, then the option to watch said music video then his tour that’s soon to come, starting on jul.12.19 and by scrolling down we see options for further in the future, after this we see an option to join a newsletter which will email subscribers when anything such as merch or songs are released so you can be part of an exclusive group to know first
·       ·       Ability to find and understand information
o   The simplicity of the colour scheme and layout allows for users to avoid confusion and avoids users feeling overcrowded and overwhelmed when opening the site, giving them the littlest information that is necessary.
·       ·       Fonts
o   The font follows like a typewriter style which may once again reference that the written lyrics are the most important parts of sheerans songs and that the typewriter shows he sits there and carefully constructs his songs to suit his target audience.

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